Vietnam Skin Care Market Size, Share, Trends, Growth, and Industry Analysis, By Product Type (Sunscreens, Anti-Ageing Products, Moisturizers, Cleansers, Toners, Face Masks, and Others), By Gender (Unisex, Male, and Female), By Category (Hand Care, Depilatories, Make-up Remover, Body Care, Facial Care, and Others), By Cohort Group (Millennials, Gen X, Gen Alpha, Gen Z, and Baby Boomers), By End-user (Professional, and Personal), By Distribution Channel (Pharmacy & Drug Stores, Specialty Stores, Online, Offline-Supermarkets/Hypermarkets, Departmental Stores, and Others), Country Analysis, Competitor Analysis and Forecast 2024-2032.

Vietnam Skin Care market size was USD 961.95 million in 2023 and the market is projected to touch USD 2,347.94 million by 2032, at a CAGR of 11.8 % during the forecast period. The market for skin care products in Vietnam includes creams, lotions, serums and masks that are intended to nourish the skin and improve its appearance as well as health. Various factors contribute to the fast growth of this market such as increased awareness on skin health, beauty trends and personal care. Consequently, there is a rise in demand for products like sunscreens, moisturizers and anti-ageing cream in Vietnam because more people are becoming aware of how important it is to follow a proper skincare routine. Both global and local brands are coming up with new products targeting different skin types with their price range varying from affordable to high end ones. Moreover, consumers also get educated about skincare via social media platforms.

Urbanization, increased disposable income, and modifications to lifestyles have also accelerated the growth of the market. This is in line with the global movement towards clean beauty where consumers are increasingly opting for skin care products that are natural, organic and devoid of any toxic chemicals. Another major factor these days contributing to the expansion of this market is e-commerce platforms which enable consumers to have an easy access to numerous products. Therefore, it is predicted that Vietnam’s skin care market shall continue grow upwards in years to come supplemented by creativity and diversification of commodities.

Vietnam Skin Care report scope and segmentation.

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Vietnam Skin Care dynamics

The demand for skincare products in Vietnam is driven by the rising understanding among customers about the merits associated with applying certain cosmetic products on their skins regularly for a healthier and youthful appearance. More individuals from an emerging middle class are using more money in buying personal grooming items like anti-aging creams, sunscreens and moisturizing lotions. Other factors that have contributed towards an increase in such requirements include urbanization as well as hectic lifestyles which make people want to take care of themselves in simpler terms. Furthermore, using social media, beauty bloggers and online tutorials have changed how consumers behave towards these products as they entice them into trying out different kinds of items and following trends related to skin maintenance.

Counterfeit goods and absence of regulations in certain regions are some of the factors hampering market growth which as a result reduces consumer confidence. In addition, some customer segments have low buying power hence restricts them from adopting expensive skin care brands. There is an opportunity for increase in demand for organic, natural and non-chemical products since people are becoming increasingly health conscious and environmentally aware. Moreover, expanding e-commerce industry is also contributing to this by making available many varieties of skin care products globally.

Vietnam Skin Care drivers

Growing Consumer Awareness and Beauty Consciousness

In the Vietnamese skin care market, one major driver is rising realizations of the relevance of skin cosmetics as a health measure. For instance, adolescents acquire knowledge on how to maintain their complexions in order to prevent early swelling, temporary eruptions, or colorations. Additionally, companies are using advertisements to educate masses while some personalities are influencing people through their sites such as Instagram and YouTube so that they understand more about skin care products. Therefore, there has been an increase in demand for items such as anti-aging creams, lotions and sunscreens especially from urban residents.

Rising Disposable Income and Urbanization

Rapid urbanization and the expanding middle class in Vietnam lead to great demand for skin care items. With more people settling in urban areas earning higher salaries, it then follows that there will be a rise in consumption patterns related to non-essential goods including skin care products. Solutions for their skin problems are what urban residents, who are often faced with pollution and other tensions of modern living, desire thus this has been one driving force for demand of such products. Additionally, this has also enabled premium companies to gain by selling luxurious and high-tech skin care items.

• Restraints:

Price Sensitivity Among Consumers

One of the crucial limitations faced by the Vietnamese skincare industry is the sensitivity of customers to prices even though more consumers are becoming aware. Low-priced items are what most rural folk prefer thus limiting high class or expensive brands from their entry into this market. Hence, for foreign companies planning to position themselves firmly within Vietnamese territory, it becomes difficult to penetrate at all. Moreover, local substitute goods have become very stiff competitors hence foreign manufacturers are finding it hard to achieve any dominance in this market segment.

Presence of Counterfeit Products

Fake skincare items are a significant challenge in Vietnam, especially for high-end and global brands. These fake products not only damage the name of real brands but also threaten the health of consumers. The absence of stringent law enforcement and monitoring framework in some areas lead to the fake goods thriving in local markets as well as on the Internet, thus eroding consumer faith in whole skin care industry.

• Opportunities:

Growing Demand for Organic and Natural Products

The need for organic, natural, and chemical-free skincare products has increased as Vietnamese consumers become more health and environmentally conscious. This means that brands that emphasize sustainability, ethical sourcing and natural products have a chance to enter or expand in this market. A rising trend in products devoid of potentially harmful chemicals like parabens or sulphates suggest that brands promoting “clean beauty” can attract a larger clientele among eco-friendly customers.

• Segment Overview

By Product Type, the Vietnam skin care market is segmented into sunscreens, anti-aging products, moisturizers, cleansers, toners, face masks, and others. Sunscreens are more in demand owing to increased knowledge of sun safety and prevention of skin aging and damage. In addition, anti-aging products have also become a hot seller this is because there is a huge population of people below the age of 50 who want youthful skin. Moisturizers remain crucial as consumers use them daily for their hydration and other skin needs. Cleanser and toner are important for maintaining a clean face especially for people living in cities where pollution and stress are inescapable. The use of face masks has gone up among young people influenced by the Korean Beauty trend which emphasizes on multi-step face care routine practices.

By Gender, segment, the market is segmented into unisex, male, and female products. The question of why there are so many female skincare products on the market compared to male ones can be answered by the fact that women have always been seen as more concerned with beauty and personal care. However, due to rising awareness about skin health among men, this is quickly changing and male skincare products are now in high demand. This is because men no longer want to use just any face cream but one that discourse their specific needs like acne, oil control or even signs of aging thus leading to the emergence of men-centric skincare ranges. Unisex products on the other hand have also gained popularity as consumers look for options that cater for all skin types and issues since this makes it easier for families or individuals who have similar skincare requirements.

Vietnam Skin Care market competitive landscape

The competitive landscape of the Vietnam skin care market is identified by the presence of both global and local players. The market is dominated by global brands such as L’Oreal, Shiseido or Unilever which are known for their strong brands and extensive varieties of products both premium and mass-market. These firms employ far reaching distribution channels, innovative product launches and aggressive marketing in order to stay afloat in the business. Also, some local brand like Thorakao or Saigon Cosmetics Company are on the rise as they introduce relatively cheap locally manufactured skin care products that meet specific requirements of Vietnamese customers. Additionally, the growth of e-commerce has created opportunities for smaller niche players particularly in areas like organic and natural skincare. There has been increasing competition resulting in frequent introduction of new products as well as promotions with companies concentrating on digital advertising and influencer marketing targeted at a growing population that is increasingly beauty conscious.

Vietnam Skin Care Recent Developments

• April 2024, as per Shopee Korea, K-beauty orders in Vietnam have risen by 5.2 times whereas transaction amounts have increased by 4.9 times. The company supports Korean sellers operating in South East Asia and Taiwan markets. Last year, K-beauty products dominated the sales share on Shopee Vietnam. not less than twofold increase compared to last year was reported for brands including COSRX, Peripera, and 3CE.

Scope of Vietnam Skin Care report

Vietnam Skin Care report segmentation