According to the Organic Market Research report, “India Animation Market – Industry Share, Size, Trends, Competition Forecast & Opportunities, 2032”, the India Animation Market stood at USD 1.58 billion in 2023 and is projected to estimate strong growth in the forecast period with a CAGR of 37.2% through 2032. Across diverse sectors such as the entertainment industry, advertisement industry, educational industry and gaming industry India has witnessed development at a high speed in animation. The sector is driven by increased consumption of animated content via TV sets, over the top (OTT) platforms and digital where including animation in the Indian media and entertainment’s landscape became inevitable. India Animation market growth driven by the entertainment business films, television series, and streaming platforms is booming. Also, due to the rise of online streaming services like Netflix, Amazon Prime Video, and Disney+ Hotstar there has been a great demand for quality animated content.

Several schemes are initiated by government with the objective of establishing an animated industry in India. For instance, in order to develop skills among animators for enhancing their quality and technological competencies, Media and Entertainment Skills Council (MESC) has launched many skill-development schemes across India. In addition, with a view to promote locally produced animation content “Make in India” initiative has launched by Indian government which encourages local animation studios to create original IPs as well as project outsourcing partnerships with global firm. December 2023, Toonz Animation India has made an announcement regarding a strategic collaboration with Disney+ Hotstar for the creation of an exclusive animated series. With this move, Toonz hopes to tap into its wealth of experience in producing culturally relevant content while Disney+ Hotstar takes advantage of its wide distribution network to reach millions across India and other countries. March 2023, A deal for animation production by DQ Entertainment with the streaming service Netflix was signed with immediate effect. Original series and feature films are among the animated products for children and young adults including on this $50 million deal. The rationale behind this collaboration with Netflix is to diversify DQ Entertainment’s revenue streams and expand its global presence by leveraging the reach of Netflix in order for more people to appreciate the Indian talent in animation.

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The India Animation market size has grown due to development in animated material by advertisers whereby companies are using animation to formulate appealing campaigns. Animation has also been extensively used in digital marketing campaigns, as well as social media marketing, due to its ability to capture consumers’ attention and convey brand messages effectively. Some of the prominent players such as Prime Focus, Prana Studios and Maya Digital Studios have come up with a range of animated services targeting advertisers, filmmakers and educational institutions among others. This expansion is further supported by the need for animated resources in education hence, educational videos, e-learning modules and interactive content are relying more on animation for effective learning experiences. 

Also, the India Animation market share is increasing due to the trend of outsourcing animation projects to studios in India by global production houses. Moreover, the relatively inexpensive production in India and skilled animators’ availability in this country have made it an appealing destination for global animation behemoths like Disney, Warner Bros. and DreamWorks among others. Consequently, local studios have been able to work on high-budget global projects thus gaining access to advanced animation technologies and techniques which has propelled the growth of animation industry in India. Another thing that happened as a result of the COVID-19 pandemic is an increased demand for animated content with live-action films or television shows getting delayed therefore making them more focused on animation productions.

The “Digital India” campaign has also been instrumental in the growth of the animation sector because it seeks to enhance the country’s digital infrastructure and connectivity. The initiative urges the integration of digital technologies in various sectors including media and entertainment, leading to quicker production, distribution and consumption of animated materials. Moreover, affordable smartphones and increasing internet access in rural locations have broadened the audience scope for animation studios as well as content creators. Additionally, demand for regional-language animated products is rising and thus more regional-based animations are being produced by these firms which is propelling growth in this market.

Based on the India Animation market forecast, the demand for animated content is expected to continue rising, driven by the animated content demand continues to increase, with more and more people consuming digital media and using animation in different industries. Companies are working hard to develop new animation techniques and investing in advanced technologies like 3D animation, VFX, and motion capture in order to improve the quality of what they produce. This is expected to contribute to an ongoing growth trend for this market. In addition, the growth of the market is predicted as a result of increasing partnerships between Indian studios and global production houses which provide Indian animators with access to global standards and practices. According to India Animation market analysis, rising necessity for animation services, which is encouraged by the climbing demand for digital content and its extensive usage in many sectors, such services are evolving into an advanced stage. To meet the rising expectations of users and customers about high quality and attractive contents, studios are investing in newly acquired animation software and tools. As a result of this activity, it is expected that there will be growth in the India Animation Market as it adapts to emerging media and entertainment requirements. The burgeoning trend towards original content creation will also have positive implications for this sector since Indian studios continue creating intellectual properties as well as producing materials meant for both indigenous and foreign audiences respectively.

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