The Global Motorcycle Market size was estimated at USD billion in 2021 and is expected to hit around USD billion by 2031, poised to grow at a compound annual growth rate (CAGR) of % from 2022 to 2031.

Global Motorcycle Market: Breakup by Region, 2022 & 2031

Source: Primary Research and Secondary Research Analysis

The industry that deals with the manufacturing, marketing, and distribution of motorbikes is referred to as the global motorcycle market. Motorcycles are two-wheeled vehicles with an internal combustion engine or an electric motor. They are often referred to as motorbikes or bikes. The market for motorcycles worldwide includes a wide range of models, including commuter, sport, cruiser, scooter, and off-road motorcycles.

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Consumer preferences, economic situations, technology breakthroughs, governmental laws, and cultural influences are just a few of the variables that have an impact on the motorcycle market. It is a vibrant and cutthroat sector with many producers, including both local and foreign companies, striving for market dominance.

In the current market environment, there are a number of important developments affecting the global motorbike market. The rising demand for electric motorcycles is one significant trend. Customers are becoming more interested in electric-powered bikes as public awareness of environmental issues and the demand for sustainable transportation solutions rises. In response to this trend, manufacturers are creating and releasing electric vehicles with enhanced battery performance.

The use of cutting-edge technologies in motorcycles is another noteworthy trend. Motorcycles are increasingly equipped with connectivity technologies like Bluetooth connectivity, GPS navigation, and smartphone integration. To improve rider safety and convenience, additional cutting-edge safety technologies are being added, such as anti-lock braking systems (ABS), traction control, and adaptive cruise control.

Additionally, opportunities for customisation and customization are becoming more and more well-liked among motorcycle fans. Customers may customise their bikes to their preferences thanks to the increased possibilities provided by manufacturers in terms of colours, accessories, and appearance.

RECENT DEVELOPMENTS:

Numerous recent advancements that are reshaping the motorcycle business and adapting to shifting consumer tastes have been seen in the global motorbike market. The growing use of electric motorcycles is one noteworthy development. Electric vehicles are becoming available with improved battery technology, greater range, and quicker charging times. As demand for eco-friendly transportation options rises, businesses like Harley-Davidson, Zero Motorcycles, and Energica are extending their selection of electric motorcycles.

The integration of cutting-edge safety and connection technologies is another noteworthy achievement. To improve rider safety, motorcycle manufacturers are implementing technologies like ABS, traction control, and rider-assist systems. Additionally, connectivity technologies like smartphone integration, GPS navigation, and real-time data presentation are spreading in popularity and giving drivers and passengers additional information and convenience while driving.

Urban commuter-friendly motorcycles that are lightweight and agile have received a lot of attention in terms of design and innovation. Manufacturers are creating versions that are small, nimble, and have powerful engines, making them ideal for crowded city roadways. Retro and vintage-inspired motorcycles are also popular right now, which appeals to riders looking for a traditional look with contemporary performance.

Direct-to-consumer business strategies and online sales have also increased significantly. E-commerce platforms are being used by manufacturers and dealerships to expand their consumer base and offer convenient purchasing options. Customers can now customise their motorcycles online thanks to this change in distribution channels, which is revolutionising the shopping experience.

Market Segmentation:

Market Breakup: By Type

• Commuter Motorcycles
• Sport Motorcycles
• Cruisers
• Scooters
• Off-Road Motorcycles
• Touring Motorcycles

Market Breakup: By Capacity

• Small Displacement Motorcycles
• Mid-Range Motorcycles
• Large Displacement Motorcycles

Market Breakup: By Fuel Type

• Gasoline
• Battery
• Hybrid

Market Breakup: By Sales Channel

• Authorized Dealerships
• Independent Retailers
• Online Sales Platforms
• Direct-To-Consumer Models

Regional Analysis

The size and scope of the global Motorcycle industry vary by region and are important and expanding. Below is a quick summary of the industry's regional analysis:

North America: The motorbike market in North America is fairly developed. The main market contributors in this area are the United States and Canada. A wide variety of motorcycle models, including cruisers, sport bikes, and touring bikes, are prevalent on the market. Long-distance touring, motorcycle clubs, and casual riding all contribute to the demand for motorcycles in North America. The market is significantly shaped by safety laws and emission standards, with a focus on cutting-edge safety technology and environmental compliance.

Europe: Renowned motorcycle manufacturers are widely present in Europe's well-established motorcycle market. Key markets in this region include the United Kingdom, Germany, France, and Italy. Sports bikes, touring motorbikes and scooters are just a few of the many motorcycle choices seen throughout Europe. Urban commuting, recreational riding, and motorcycling as a way of life all have an impact on the market. Technology improvements in this industry are driven by strict pollution restrictions, a focus on vehicle safety, and rising demand for electric motorcycles.

Asia-Pacific: The world's largest and fastest-growing motorbike market is located in the Asia-Pacific region, particularly in nations like India, China, Japan, and Southeast Asian countries. The strong demand for motorcycles is a result of the area's substantial population, rising disposable incomes, and poor public transportation infrastructure. Motorcycles are a convenient and economical form of personal transportation in Asia and the Pacific. The market is dominated by motorcycles and scooters for urban commuters. Due to its sizeable consumer base and thriving domestic motorcycle manufacturing industry, India in particular is an important market.

South America: With nations like Brazil, Argentina, and Colombia dominating the industry, South America has a growing motorbike market. A variety of commuter motorcycles, scooters, and motorcycles with smaller displacement make up the market. Due to their accessibility, fuel efficiency, and adaptability for navigating crowded urban areas, motorcycles are very common throughout South America. The sector also gains from a well-established tradition of motorbike delivery and taxi services.

Middle East & Africa: The motorbike market in this region is expanding, largely due to the efforts of nations like Saudi Arabia, the United Arab Emirates, South Africa, and Nigeria. A number of issues, such as the demand for inexpensive transportation, urban congestion, and a rising interest in leisure riding, have an impact on the market. In this area, commuter motorcycles, cruisers, and off-road motorcycles are common and cater to various riding preferences. Additionally, the availability of rental services and tourism-related activities supports the selling of motorcycles.

Market Breakup By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The Motorcycle Industry competitive landscape provides details by competitor. Details included are company outline, company financials, revenue generated, market potential, investment in research and development, new market initiatives, worldwide occurrence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The overhead data points providing are only related to the businesses’ focus related to Motorcycle marketplace.

Major players operating in the Global Motorcycle Industry are:

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• Suzuki Motor Corporation
• Harley-Davidson, Inc.
• BMW Motorrad
• Ducati Motor Holding S.p.A.
• KTM AG
• Triumph Motorcycles Limited
• Piaggio Group
• Bajaj Auto Limited
• TVS Motor Company Limited
• Hero MotoCorp Ltd.
• Royal Enfield
• Polaris Inc.