Global Mental Health Apps Market Size, Share, Trends, Growth, and Industry Analysis, By Platform (Android, IOS, and Others), By Application (Depression and Anxiety Management, Meditation Management, Stress Management, Wellness Management, and Others), By End-user (Healthcare Providers, Homecare Settings, and Others), Regional Analysis, Competitor Analysis and Forecast 2024-2032.

Global Mental Health Apps market size was USD 6.26 billion in 2023 and the market is projected to touch USD 20.74billion by 2032, at a CAGR of 15.2 % during the forecast period. The market is expanding primarily due to the increased acceptance of mental health apps because of their advantages in terms of bettering treatment outcomes and lifestyle choices as well as raising awareness of mental health as a serious medical condition. Additionally, these apps encourage wellbeing, which increases people's productivity especially for working professionals. In addition, a noteworthy aspect that expedited market expansion was the spike in mental health app downloads, especially during the COVID-19 pandemic.

Adopting mental health applications is part of a movement toward patient-centric, individualized treatment support, as opposed to traditional techniques. Applications that help manage stress and promote a better lifestyle, like those that manage stress, anxiety and depression, and meditation, are helpful in preserving a person's general health. For example, a social mental health app was released globally in June 2023 by Singapore-based start-up Huddle Humans. For those who are struggling with mental health issues, the app seeks to build a connected and helpful community. Users can encourage others, share personal tales, and participate in group conversations. Additionally, the app provides methods for self-care and publications about mental health.

The market for mental health apps has grown as a result of an increase in suicide rates. This growth is explained by the increased awareness of mental health issues, which has raised the demand for easily accessible support resources. Applications for mental health offer easily available early intervention choices, such as private help and self-evaluation instruments. These apps encourage people to seek help for a variety of mental health concerns, including suicidal thoughts, by placing a high priority on user privacy and confidentiality.

Global Mental Health Apps report scope and segmentation.

Report Attribute

Details

Base Year

2023

Forecast Years

2024 – 2032

Estimated Market Value (2023)

USD 6.26 Billion

Projected Market Value (2032)

USD 20.74Billion

Segments Covered

By Platform, By Application, By End-user, & By Region.

Forecast Units

Value (USD Million or Billion)

Quantitative Units

Revenue in USD million/billion and CAGR from 2024 to 2032.

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Argentina, GCC Countries, and South Africa, among others.

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Global Mental Health Apps dynamics

The factors influencing the dynamics of the Global Mental Health Apps market include regulatory mandates, technological advancements, and increasing industrial safety awareness. The increasing number of smartphones & internet connections in developing countries has created a void in the market for apps related to mental health. With their affordable and easily accessible mental health services, apps help bridge the gap in places where access to mental health professionals is restricted. Since mental health issues are becoming more widely recognized in Asian, African, and Latin American countries, app developers have a wonderful opportunity to expand their user base and meet the growing need for digital solutions for mental health.

Global Mental Health Apps drivers

Increasing Awareness of Mental Health Issues

The demand for readily available mental health resources has increased as a result of media attention, educational efforts, and advocacy from health groups raising public awareness of the significance of mental health. The need for mental health treatment is becoming more widely acknowledged, yet traditional in-person therapy can be costly and challenging to get. The market is expanding because mental health applications provide a practical and cost-effective substitute, enabling users to manage stress, anxiety, and depression through virtual consultations and self-help tools.

Rising Smartphone Penetration and Internet Accessibility

The market for mental health apps is experiencing growth due to the increasing use of smartphones and the global increase in internet penetration. Millions of individuals have access to smartphones, and mental health apps are readily available for download and offer prompt support. People who might otherwise have restricted access to mental health care owing to financial or geographic limitations can now obtain mental health services more easily because to digital accessibility. Additionally, the industry is growing because of app features that give consumers individualized mental health support, like mindfulness exercises and AI-driven therapy.

  • Restraints:

Data Privacy and Security Concerns

Highly sensitive personal data about users' mental health, emotional health, and even specifics of therapy sessions are frequently gathered by mental health apps. Users might be reluctant to embrace these apps due to growing worries about data breaches, illegal access, and the exploitation of private health information. It can be difficult and expensive for app developers to provide strong data privacy and regulatory compliance, such as with GDPR in Europe or HIPAA in the United States. The widespread adoption of mental health apps may be severely hampered by these privacy and security concerns.

Lack of Regulatory Oversight and Clinical Validation

The majority of the mental health applications available on the market are not subjected to regulatory inspection or extensive clinical research to verify their effectiveness. Apps that offer unproven or inefficient remedies may arise from this lack of official monitoring, which could have a detrimental effect on users' mental health. Healthcare providers and prospective patients may grow suspicious of one another in the absence of uniform rules or certifications. Furthermore, customers may find it challenging to select trustworthy and clinically approved tools due to the diversity in quality among applications, which could hinder the growth of the industry as a whole.

  • Opportunities:

Combining machine learning (ML) with artificial intelligence (AI)

The use of artificial intelligence (AI) and machine learning (ML) provide a great potential to improve mental health apps through individualized therapy sessions, emotional support, and predictive analytics. In order to deliver individualized mental health care solutions, such as personalized meditation routines or cognitive behavioural therapy (CBT) exercises, these technologies can evaluate user behaviour and mood patterns. App developers may greatly increase user engagement and treatment outcomes, which can promote market growth, by utilizing AI to give real-time insights and recommendations.

  • Segment Overview

By Platform, The Mental Health Apps market is segmented into Android, IOS, and others. The iOS category retained a significant market share of 48.9% in 2023 as a result of the increased acceptance of iOS by consumers. The market share of iOS in the UK grew from 47% in Q3 2020 to 51.6% in Q3 2021, according to data released by Business of Apps in 2021. Also, in June 2023, Apple revealed improved health features for watchOS 10, iPadOS 17, and iOS 17. This allowed the company to expand into the domains of mental and vision health and to provide cutting-edge experiences and tools for all of its platforms. Users can now easily access assessments and resources, track their daily moods and instant feelings, and get insightful analysis with the new mental health features. Hence, these examples show how the segment will increase during the course of the projection.

The Android market is predicted to grow at the fastest CAGR throughout the course of the projection. The rising demand for Android-based smartphones can be attributed to two main factors: their affordability and increasing popularity. It is anticipated that as the number of Android users rises, market growth will quicken and growth rate will increase. Furthermore, over 1 billion Android devices were purchased in 2021. In addition, as of 2023, Google Play had over 2.6 million apps and 113 billion downloads altogether. It is consequently expected that the industry would grow significantly in the upcoming years because to this high penetration rate.

By Application, The Mental Health Apps market is segmented into Depression and Anxiety Management, Meditation Management. In 2023, the market was dominated by the depression and anxiety management category, which held a 29.3% revenue share. Increasing awareness of mental health applications for the treatment of anxiety and depression disorders, as well as the growing prevalence of these problems, are some of the main drivers driving the growth of this market. For example, depression is one of the most prevalent mental health illnesses worldwide, affecting almost 280 million people, according to a March 2023 WHO article. The category of stress management is expected to grow at the quickest rate during the projection period. The segment's growth is expected to be fueled by pioneering factors such as the rising prevalence of stress and related diseases and the growing usage of applications that aid in stress reduction and management. Furthermore, the Workplace Health Report 2024 states that roughly 79% of workers experience moderate to high levels of stress. Therefore, market participants are implementing a number of measures to control stress. For example, in October 2023, όURA launched three new features: Reflections, Daytime Stress, and Resilience. These features are intended to help users understand the nature and timing of stress and how to heal from it in their daily lives, stay balanced by incorporating daily practices that build resilience, and lessen the negative effects of chronic stress.

Global Mental Health Apps Overview by Region

In 2023, North America held a 36.9% revenue share, dominating the market. The market is expanding due to key factors such the rising frequency of smartphone usage, improvements in network coverage, and the adoption of social media and the internet. The North American region's smartphone adoption rate was approximately 84% in 2022 and is predicted to reach 90% by 2030, according to GSMA's The Mobile Economy Report 2023. In 2023, the U.S. market for mental health apps held a dominant position in the North American market. The expansion might be attributed to more efforts being made to integrate digital technologies into the healthcare sector. The Department of Health Care Services (DHCS), for example, unveiled the Behavioral Health Virtual Services Platform in January 2024. It includes two free applications for families with children, adolescents, and young people (0–25 years old). The Children and Youth Behavioral Health effort (CYBHI) and Kids' Mental Health are built on the foundation of this effort.

Europe is expected to see a large increase in the market for mental health apps over the course of the predicted year. The growth is the outcome of increased initiative from government entities. For instance, the European Commission allocated over USD 1.30 billion for mental health initiatives throughout the 27 EU member states in June 2023, demonstrating the importance of mental health in health policy.

Global Mental Health Apps market competitive landscape

Leading companies such as Mindscape, Calm, MoodMission Pty Ltd., Sanvello Health, Bearable, Youper, Inc., Happify, BetterHelp, Talkspace, MindShift, Ltd., MoodKit and Bearable. The companies in the market are in intense competition with one another because of the increasing demand for mental health applications and technological advancements. Given the increasing need for mental health apps, it is expected that the increased acceptance and awareness of digital and mobile health technologies will spur the launch of new companies. Additionally, it is anticipated that businesses' strategic improvements and moves such as joint ventures, new product introductions, mergers, and acquisitions will boost market competition and growth.

Scope of global Mental Health Apps report

Global Mental Health Apps report segmentation

ATTRIBUTE

DETAILS

By Platform
  • Android
  • IOS
  • Others

By Application
  • Depression and Anxiety Management
  • Meditation Management
  • Stress Management
  • Wellness Management
  • Others

By End-user
  • Healthcare Providers
  • Homecare Settings
  • Others

Customization Scope
  • Available upon request

Pricing
  • Available upon request

Table of Contents

  1. 1. Market Scope and Research Methodology
    1. Market Segmentation & Scope
    2. Market Definition
    3. Research Methodology
      1. Our Internal Database
      2. Paid Sources Database
      3. Secondary Sources & Third-Party Perspectives
      4. Primary Research, Experts Interviews and Market Surveys
    4. Research Objective
    5. Data Validation & Publishing
  2. 2. Executive Summary
    1. Market Outlook
    2. Segmental Analysis
  3. 3. Mental Health Apps Market Dynamics
    1. Market Introduction
    2. Market Drivers
      1. Increasing Awareness of Mental Health Issues
      2. Rising Smartphone Penetration and Internet Accessibility
    3. Market Restraints
      1. Data Privacy and Security Concerns
      2. Lack of Regulatory Oversight and Clinical Validation
    4. Industry Challenges
    5. Industry Opportunities
    6. Regulatory Frameworks
    7. Patent Trends
    8. Covid-19 Impact Analysis
    9. Market Strategic Analysis
      1. Industry Analysis – Porter’s
        1. Supplier Power
        2. Buyer Power
        3. Substitution Threat
        4. Threat from New Entrant
        5. Competitive Rivalry
      2. PESTEL Analysis
      3. Consumer behaviour analysis
        1. Consumer response to the product
        2. Factors affecting buying decision
        3. Other recommendations
  4. 4. Mental Health Apps Market: Platform Estimates & Trend Analysis
    1. Platform Movement Analysis & Market Share, 2023 & 2032
    2. Android
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    3. IOS
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    4. Others
      1. Market estimates and forecast, 2024-2032, (USD Billion)
  5. 5. Mental Health Apps Market: Application Estimates & Trend Analysis
    1. ApplicationMovement Analysis & Market Share, 2023 & 2032
    2. Depression and Anxiety Management
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    3. Meditation Management
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    4. Stress Management
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    5. Wellness Management
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    6. Others
      1. Market estimates and forecast, 2024-2032, (USD Billion)
  6. 6. Mental Health Apps Market: End-user Estimates & Trend Analysis
    1. End-user Movement Analysis & Market Share, 2023 & 2032
    2. Healthcare Providers
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    3. Homecare Settings
      1. Market estimates and forecast, 2024-2032, (USD Billion)
    4. Others
      1. Market estimates and forecast, 2024-2032, (USD Billion)
  7. 7. Mental Health Apps Market: Regional Estimates & Trend Analysis
    1. Regional Movement Analysis & Market Share, 2023 & 2032
    2. North America
      1. Market estimates and forecast, 2024-2032, (USD Billion)
      2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
      3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
      4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      5. U.S.
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      6. Canada
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
    3. Europe
      1. Market estimates and forecast, 2024-2032, (USD Billion)
      2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
      3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
      4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      5. Germany
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      6. UK
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      7. France
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      8. Spain
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      9. Rest of Europe
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
    4. Asia Pacific
      1. Market estimates and forecast, 2024-2032, (USD Billion)
      2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
      3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
      4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      5. China
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      6. India
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      7. Japan
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      8. South Korea
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      9. Australia
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      10. Southeast Asia
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      11. Rest of Asia Pacific
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
    5. Middle East & Africa
      1. Market estimates and forecast, 2024-2032, (USD Billion)
      2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
      3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
      4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      5. GCC
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      6. Turkey
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      7. Africa
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      8. Rest of MEA
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
    6. Latin America
      1. Market estimates and forecast, 2024-2032, (USD Billion)
      2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
      3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
      4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      5. Brazil
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      6. Mexico
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      7. Argentina
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
      8. Rest of Latin America
        1. Market estimates and forecast, 2024-2032, (USD Billion)
        2. Market estimates and forecast, by Platform, 2024-2032, (USD Billion)
        3. Market estimates and forecast, by Application, 2024-2032, (USD Billion)
        4. Market estimates and forecast, by End-user, 2024-2032, (USD Billion)
  8. 8. Competitive Analysis
    1. Key global players, recent developments & their impact on the industry
    2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
    3. Vendor Landscape
      1. Key company market share analysis, 2021
  9. 9. Company Profiles
    1. Mindscape
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    2. Calm
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    3. MoodMission Pty Ltd.
      1.  Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    4. Sanvello Health
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    5. Bearable
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    6. Youper, Inc.
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    7. Happify
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    8. BetterHelp
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    9. Talkspace
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis
    10. MindShift, Ltd.
      1. Company Overview
      2. Financial Analysis
      3. Product Benchmarking
      4. Key development
      5. Business Strategy
      6. SWOT Analysis


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  • What is the study period of global Mental Health Apps report?
    Global Mental Health Apps forecast period is 2024 - 2032
  • What is the expected global Mental Health Apps growth rate during the forecast period?
    According to global Mental Health Apps research, the market is expected to grow at a CAGR of ~ 15.2% over the next eight years.
  • What is the expected market size for Global Mental Health Apps?
    The expected market size for Global Mental Health Apps is USD 20.74billion in 2032.
  • What are the possible segments in global Mental Health Apps?
    The possible segments in global Mental Health Apps are based on By Platform, By Application, By End-user, & by region.
  • Who are the key players in Global Mental Health Apps?
    The major players in the market are Mindscape, Calm, MoodMission Pty Ltd., Sanvello Health, Bearable, Youper, Inc., Happify, BetterHelp, Talkspace, MoodKit, Bearable and MindShift, Ltd.
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