Global Men’s Skincare Products market size was USD 12.61 billion in 2023 and the market is projected to touch USD 20.77 billion by 2032, at a CAGR of 5.7 % during the forecast period. Skincare products cover a broad spectrum, including facial cleansers, moisturizers, anti-aging creams, shaving creams, and more. The market has experienced substantial growth in recent times as societal norms change, leading to more men taking an interest in personal grooming and skincare regimens. This increase in demand has encouraged businesses to create new and inventive products that address men's skincare issues, resulting in the market's global expansion.
Men's skincare products are designed to meet a variety of needs, such as acne, dry skin, and aging signs. Social media influencers and celebrity endorsements have raised awareness and acceptance of skincare among men. The changing perception of masculinity has also driven market growth, with men increasingly investing in self-care and grooming products. Improved product formulations, packaging, and distribution have made skincare more available to men of all backgrounds, leading to market expansion.
Global Men’s Skincare Products report scope and segmentation.
Report Attribute |
Details |
Base Year |
2023 |
Forecast Years |
2024 – 2032 |
Estimated Market Value (2023) |
USD 12.61 Billion |
Projected Market Value (2032) |
USD 20.77 Billion |
Segments Covered |
By Type, By Product, By Application, By Distribution Channel, & By Region. |
Forecast Units |
Value (USD Million or Billion) |
Quantitative Units |
Revenue in USD million/billion and CAGR from 2024 to 2032. |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. |
Countries Covered |
U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Argentina, GCC Countries, and South Africa, among others. |
Global Men’s Skincare Products dynamics
The global market for men's skincare products is influenced by many factors, including consumer behaviour, industry trends, and competition. One major factor driving growth is the rising awareness and acceptance of skincare among men, driven by changes in societal attitudes towards masculinity and the impact of social media. As men pay more attention to their looks and health, they are looking for skincare products that meet their unique needs, leading to increased demand for items like facial cleansers, moisturizers, and anti-aging creams.
Also, the market is filled with strong competition from both well-known brands and newcomers, driving a culture of ongoing innovation and product advancement. Businesses are constantly unveiling fresh formulas, packaging concepts, and marketing plans to set themselves apart and attract a bigger portion of the market. The rise of online shopping platforms has completely transformed the way men buy skincare items, providing ease and a greater variety of choices, thus fuelling the expansion of the market.
Global Men’s Skincare Products drivers
Increasing Male Grooming Awareness
Men are becoming more aware of the importance of grooming and skincare, which is boosting the men's skincare products market. They are starting to understand the advantages of having a skincare routine to enhance skin health, tackle issues like acne or aging, and improve their overall appearance. This increased awareness is influenced by factors like media exposure, commendations from celebrities, and educational information on social media. Therefore, men are actively searching for skincare products that cater to their specific needs, leading to a rise in market demand.
Product Innovation and Technological Advancements
The skincare market is growing rapidly due to continuous product innovation and advancements in technology. Brands are putting a lot of resources into R&D to develop products that are more effective, convenient, and eco-friendly. Men's skincare products now contain advanced ingredients like peptides, hyaluronic acid, and retinoids to address specific skin issues. And with the introduction of smart devices and personalized solutions, men are reconsidering their grooming routines for a more personalized and superior experience. These new ideas don't just catch the eye of customers, they also set brands apart in a crowded market.
Traditional Gender Norms and Stigma
Even as male grooming becomes more widely accepted, outdated ideas about gender roles and social pressures continue to impede the skincare market's growth. Men can feel uneasy or ashamed about buying or talking openly about skincare items because of society's expectations about masculinity and appearance. This can hinder the market's reach, especially among older individuals or in areas where traditional gender norms hold strong.
Economic Uncertainty and Price Sensitivity
Consumers facing financial uncertainty are more price-sensitive about men's skincare products. During economic downturns, essential expenses take preference over optional purchases like skincare items. Some men are hesitant to buy premium skincare products due to their perceived high cost. Brands need to address these challenges by offering a variety of products at various price ranges, offering extra benefits, and using effective pricing strategies to attract a diverse range of consumers.
Untapped Market Segments
There is an opportunity to grow the market by focusing on male groups that are currently not well attended. For instance, there are niche markets like skincare products for men of colour, men with sensitive skin or acne, and older men looking for anti-aging solutions. These are opportunities for brands to be creative and meet specific needs. By understanding and addressing the concerns of these groups, brands can tap into new market potential and stand out from competitors.
By type, Men’s skincare products are segmented into natural/organic/herbal, synthetic, and others. People looking for gentler, eco-friendly options often choose natural/organic/herbal products made from plant and herb-based ingredients. These products come from natural sources and appeal to those who prefer environmentally friendly choices. In contrast, synthetic products are made with laboratory-created chemicals and provide advanced solutions for different skincare needs.
By product, the market is segmented into Creams and moisturizers, shave care products, cleansers and face wash, sunscreen products, and others. Skincare products like creams and moisturizers are important for keeping the skin hydrated and healthy, preventing dryness and signs of aging. Shave care products, such as shaving creams and aftershaves, help make shaving more comfortable and reduce irritation. Cleansers and face washes help remove dirt and impurities, maintaining clear skin and preventing breakouts. And sunscreen products protect the skin from harmful UV rays, lowering the risk of sun damage and premature aging.
Global Men’s Skincare Products Overview by Region
The market for men's skincare products has different patterns in various regions around the world. In North America and Europe, where consumer awareness and acceptance of male grooming and skincare are high, the market is growing. These regions have well-known skincare brands, many retail options, and a strong online presence, making it easy for consumers to access products. On the other hand, Asia-Pacific and Latin America, where disposable incomes are rising and urbanization is increasing, are experiencing a fast-growing market for men's skincare products. Men in these areas are now more interested in taking care of their skin and looking for products that cater to their specific needs. Social media and commendations from celebrities play a big role in influencing consumer interest and buying habits in these markets.
Global Men’s Skincare Products market competitive landscape
Major companies such as L'Oréal, Procter & Gamble, and Unilever dominate the market with a wide range of skincare products tailored to men's specific needs. Large companies use their advanced research and development skills, global reach, and strong brand names to stay ahead in the competition. Meanwhile, smaller and newer brands are becoming popular by creating unique products with natural ingredients and targeting specific groups of consumers through specialized marketing strategies. Direct-to-consumer brands such as Harry's and Dollar Shave Club have changed the game by selling products directly to customers online, providing customized experiences, and offering affordable prices. This has put pressure on established companies in the industry. Also, the skincare market is seeing a trend of partnerships and collaborations between skincare brands and influencers or celebrities to boost brand visibility and credibility with consumers. With growing competition, companies are focusing on product innovation, digital marketing, and customer engagement to stand out and attract more customers in the busy men's skincare products market. Collaborations between skincare companies and well-known individuals are becoming more common, leveraging their popularity to promote products and expand their customer base.
Global Men’s Skincare Products Recent Developments
Scope of global Men’s Skincare Products report
Global Men’s Skincare Products report segmentation
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Global Men’s Skincare Products market Table of Contents
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