Global Men’s Grooming Products market size was USD 272.32 billion in 2023 and the market is projected to touch USD 535.36 billion by 2032, at a CAGR of 7.8 % during the forecast period. The men's grooming products includes products like shaving tools, skincare products, hair care items, and fragrances. Over the years, there has been a noticeable increase in the need for men's grooming products because of changes in societal standards, more focus on personal grooming, and the impact of media and advertising. This growing trend has resulted in the market expanding, offering a variety of products to meet the different needs and preferences of male consumers globally.
The market for men's grooming products has been experiencing consistent growth and is likely to keep up this momentum in the future. This growth can be attributed to several factors such as the increasing disposable income of men, the trend towards urban living, and the growing focus on personal appearance and grooming. Also, improvements in product formulations and packaging, as well as the aggressive marketing efforts of industry leaders, have played a role in attracting more consumers to men's grooming products. The rise of e-commerce platforms has also made these products more readily available to customers, which has further boosted market expansion.
Global Men’s Grooming Products report scope and segmentation.
Report Attribute |
Details |
Base Year |
2023 |
Forecast Years |
2024 – 2032 |
Estimated Market Value (2023) |
USD 272.32 Billion |
Projected Market Value (2032) |
USD 535.36 Billion |
Segments Covered |
By Product Type, By Price Range, By Distribution Channel, & By Region. |
Forecast Units |
Value (USD Million or Billion) |
Quantitative Units |
Revenue in USD million/billion and CAGR from 2024 to 2032. |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. |
Countries Covered |
U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Argentina, GCC Countries, and South Africa, among others. |
Global Men’s Grooming Products dynamics
The market for men's grooming products is influenced by various factors. One important factor is the changing societal attitudes towards masculinity and self-care, which have made men more open to using grooming products. This shift in culture, along with the impact of social media and celebrity endorsements, has created a demand for a wider range of grooming products, from basic shaving items to specialized skincare and haircare solutions. The popularity of the urbane and well-groomed male image in media has also contributed to the market's expansion.
Additionally, the market growth has been influenced by economic factors like increasing disposable incomes and urbanization. With more men living in urban areas and having greater purchasing power, there is a growing interest in investing in grooming products to improve personal appearance and hygiene. The rise of e-commerce platforms has also made it more convenient for consumers to find a variety of grooming products for men’s category, leading to increased competition among manufacturers and retailers.
Global Men’s Grooming Products drivers
Changing Societal Norms
One of the key factors driving the market for men's grooming products is the changing societal attitudes towards masculinity and self-care. In the past, grooming was mostly seen as something only women did, but now there is a growing acceptance of grooming as a vital part of hygiene and confidence for men. This change has resulted in more men using grooming products, leading to an increase in demand for items like skincare, haircare, and grooming tools.
Rising Disposable Incomes
One of the main factors driving the demand for grooming products among men globally is the rise in disposable incomes. With the growth of economies and increasing urbanization, more men have the financial flexibility to invest in personal care products. This trend is especially pronounced in developing countries where rapid urbanization and a growing middle class are creating a surge in demand for grooming products. Manufacturers and retailers are capitalizing on this opportunity by introducing high-end grooming products personalized to the preferences of wealthy male consumers.
High Competition
The men's grooming industry is experiencing significant challenges as a result of intense competition between various brands and manufacturers. This market is saturated with a wide range of grooming products, ranging from well-established multinational corporations to smaller, niche brands. This aggressive competition creates obstacles for newcomers and smaller companies looking to establish themselves and gain a significant market presence.
Product Safety Concerns
One more obstacle that companies are facing is the rising worry among customers about the safety and effectiveness of grooming items. As people become more educated about the components found in personal care products, they are becoming more selective and careful about the possible dangers linked to certain chemicals and additives. This increased awareness has created a desire for natural and organic grooming items, which is making it difficult for manufacturers to adjust their products to align with the changing preferences of health-conscious consumers.
Product Innovation and Differentiation
There is a big chance for growth in the men's grooming products market through creating new and unique products. Consumers are looking for personalized grooming options, giving companies the opportunity to develop innovative items that cater to the specific needs and preferences of male consumers. This can involve creating advanced grooming tools, formulating specialized skincare products for various skin types, or designing gender-neutral fragrances to attract a wider audience.
By Product type, the men's grooming products market is segmented into facial cleansers, moisturizers, and anti-aging creams, designed to address specific skin concerns and promote a healthy complexion. Men's grooming products like razors, shaving creams, and aftershaves are designed for those who prefer a clean-shaven appearance, ensuring a smooth and comfortable shaving process. Hair care items such as shampoos, conditioners, and styling gels are created to cleanse, nourish, and style men's hair, tackling issues like dandruff, hair loss, and styling options. In addition, a diverse array of grooming essentials like body washes, deodorants, fragrances, and grooming accessories fall under the category of other products, offering complete solutions for men's personal care routines.
By Distribution Channel, the men's grooming products market segment online retail stores have emerged as a prominent supply channel, offering convenience, a wide product selection, and personalized shopping experiences for consumers to browse and purchase grooming products from the comfort of their homes. Specialty stores focus on personal care and grooming products, offering expert guidance, product showcases, and a carefully chosen assortment of top-quality brands to satisfy the refined preferences of male shoppers. Meanwhile, supermarkets and hypermarkets serve as convenient hubs for customers looking for a wide selection of grooming items at budget-friendly prices, alongside various household necessities. On the other hand, convenience stores offer a quick and easy solution for busy individuals to buy grooming products while out and about, whether they're running errands or commuting. Department stores, pharmacies, and direct sales channels, also play a significant role in providing access to men's grooming products, catering to a broad spectrum of consumer preferences and shopping behaviours.
Global Men’s Grooming Products Overview by Region
In North America, which includes the United States and Canada, the market is well-established and influenced by a mix of disposable incomes, changing grooming preferences, and the prevalence of well-known brands that offer top-notch and creative products. Europe shows a comparable level of development, with nations like the United Kingdom and Germany displaying a refined grooming culture and a desire for top-tier skincare, shaving, and hair care items. Asia-Pacific region, which includes countries such as China, Japan, and India, is experiencing rapid expansion driven by urbanization, growing wealth, and a rising recognition of grooming practices among men. Cultural changes in this area have led to grooming becoming a symbol of both status and self-care. The impact of Western beauty ideals has also played a role in driving the growth of the market. Countries in Latin America like Brazil and Mexico, as well as those in the Middle East and Africa, are experiencing an increased interest in men's grooming products due to shifts in lifestyle, urbanization, and the growth of the middle class.
Global Men’s Grooming Products market competitive landscape
Leading brands such as Gillette, L'Oréal, and Unilever dominate the market with their extensive product portfolios, strong brand recognition, and global distribution networks. These companies put a lot of resources into research and development to come up with new and creative products, packaging designs, and marketing strategies in order to stay ahead of the competition. They also often form partnerships, acquire other companies, or collaborate with others to grow their market share and reach new customers. In addition to well-known companies, there are also a growing number of smaller brands taking advantage of changing consumer preferences for natural, organic, and environmentally-friendly grooming products, creating special products tailored to specific lifestyle choices and sustainability issues. In addition, the increasing popularity of direct-to-consumer models and online shopping sites has made it easier for new companies to enter the market, allowing them to connect directly with customers and shake up the traditional ways products are distributed.
Global Men’s Grooming Products Recent Developments
Scope of global Men’s Grooming Products report
Global Men’s Grooming Products report segmentation
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